Georgia native Craig Campbell, known for his country music hits “Family Man” and “Fish,” will be the headliner at the Party on the Farm country music festival on Neely Farms in Covington on Oct. 5. (Special Photo)
Rockdale County native Adam Potts was born to work in the construction industry, but he’s got big plans to build a business of his own.
The 29-year-old Potts, who is part of the family that owns and operates Conyers-based Potts Construction, has set his sights on working in the music industry as a concert and event promoter.
His first foray into show business — the inaugural Party on the Farm — will unfold on Saturday, Oct. 5 at Neely Farms on the Covington Bypass. The country music concert, which features all Georgia-based musicians, will be headlined by Nashville recording artist Craig Campbell and will showcase sets by Highway 55, former Newton County resident Jordan Rager (of “The Voice”), and Covington natives Drew Parker, Taylor Marie and Ashley Walden.
When asked if he’d feel more comfortable starting his business on a somewhat smaller basis, Potts — whose company, Six String Southern Productions, is promoting the festival — indicated he likes to think big.
“This is my first time and it is kind of scary, but whether you do something small or you do something big, you’ve still got to balance costs with revenue,” said Potts, a 2002 graduate of Heritage High School and a 2007 graduate of Southern Polytechnic University. “This is the way I look at it — go big or go home.”
Potts said he’s long been interested in promoting concerts and adds he’s been spending almost all of his time dealing with the many big and small challenges that come with putting on a show of this magnitude.
“I’ve always enjoyed going to shows and I’ve always been kind of an event planner,” he said.
“My friends will tell you that when we’re thinking about doing something, I’m the go-to guy when it comes to putting everything together. I’ve always had a knack for planning things and I’ve always enjoyed music… And I’m also my father’s son and I saw an opportunity to make some money in this business.”
The parking lot will open for tailgaters at 1 p.m. and the gates will open at 3 p.m. Music begins at 4:30 p.m. and is scheduled to conclude around 11 p.m. Potts said that coolers will not be allowed in the concert area, adding that beer will be among the concessions available at the concert.
Campbell, who grew up in Georgia but now lives and works in Nashville, is perhaps best known for his songs “Family Man” and “Fish” and is now promoting his latest album, “Never Regret” and its first single, “Outta My Head.”
Highway 55, which this year received a Georgia Music Award for Band of the Year and in 2012 was the Georgia Country Music Band of the Year, is also on the bill, as is Ranger, who now calls Loganville home.
Earlier this year, Marie was nominated by the Georgia Country Awards for Female Artist of the Year. Walden has received some radio airplay for her self-penned songs and Parker was also nominated by the Georgia Country Awards for Male Artist of 2013.
“Three of our artists are from right there in Newton County and they’re all up-and-comers,” Potts said. “I hope they’ll see this as an opportunity to perform before a bigger crowd than they’ve ever entertained. I hope everybody gets some great exposure from the show.”
While Potts said he’s interested in many types of music and will pursue any musical situation that will attract fans, he added that he’s focusing on promoting country music concerts as he breaks into the business.
“I’m smart enough to know you’ve got to be flexible enough to take any opportunity when it comes up,” he said. “I mostly like Southern-style rock and country and I have a pretty good grasp about what’s going on.
“I’d also be interested in doing rock or bluegrass shows, but for now, my business model is country. It’s a hot genre and it has a stronghold on the market. That’s what I want to stick with, but I wouldn’t turn down any opportunities.”
And Potts said he’s already thinking ahead to his next event.
“I’m always plotting and planning — that’s my personality,” he said. “I’m thinking ahead to the next show and considering lineups and venues. I’m looking at all my options. I’m already looking at options to explore come Oct. 6.”
For more information on The Party on the Farm 2013, visit www.sixstringsouthern.com.
Chris Starrs is a freelance writer based in Athens. To contact him, email email@example.com.