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Kroger launches breast cancer awareness month campaign

All Atlanta Division Kroger stores will host multiple campaigns in October to support Breast Cancer Awareness Month and drive awareness and raise funds for breast cancer screenings, treatments and education.

From Sept. 30 to Oct. 27, customers will be invited to purchase pink paper ribbons for $1 at the Kroger checkout, the sales of which benefit Susan G. Komen for the Cure.

As part of the grocer's Breast Cancer Awareness initiatives, two Kroger Atlanta Division associates -- and breast cancer survivors -- will also be honored on national-brand products and in-store promotional materials as part of the campaign.