Wendy's employees, from left, manager Carteina Riddick, and crew members Alma Crawford and Chelseay Gartrell now request customers' names as part of an improved customer service effort at the Conyers restaurant, located at 1561 Hwy. 20.
Order. Sit. Relax. That's what company officials hope you'll do at the newly renovated Wendy's in Conyers. The Wendy's store at 1561 Ga. Highway 20, which once featured a basic fast- food restaurant layout, is now redesigned in an updated contemporary style.
Originally opened in 1999, the Wendy's location underwent major renovations for two months, reopening on Aug. 28.
The exterior of the new building has large windows, allowing lots of light into the restaurant, and an outside seating area with umbrella-covered tables.
The interior features different height tables, booths, a fireplace, flat screen television and cushioned chairs, much different from the basic seating package available in the prior building. Free Wi-Fi is also available.
"What we tried to do is open it up," said Mike Johnson, Wendy's director of area of operations for Atlanta, of the new interior. "It's a step to improve our facilities and service to our guests."
Digital menu boards and a reconfigured ordering line add to the changes. Customers make their food requests at one end of the line, and pick up their food at the other end. Wendy's workers also take customers' names when they order to make service more personal, Johnson said.
"We've gotten to know the regulars," he said.
Customers will also find some menu changes. The location now serves baked goods, such as sugar and chocolate chunk cookies, brownies with Oreo toppings, oatmeal bars and cinnamon rolls with frosting. A Coca-Cola Freestyle drink machine offers dozens of beverage choices.
Signs throughout the location tout the freshness of Wendy's food. Johnson said all of the food served at Wendy's is prepared in that location, including salads made daily from non-bagged lettuce and fresh-cut tomatoes.
"We're trying to communicate that to the consumers," Johnson said.
Johnson said renovations to the company-owned Wendy's location is a part of a rebranding effort for the fast-food chain, founded by Dave Thomas in 1969. There are three store designs styles the company is testing nationwide to determine which is the most effective in the point of sale. The Wendy's in Conyers is the first remodel in the state of Georgia.
"Our purpose was to learn about the design from a consumer point of view and a service point of view from our end," Johnson said.
Johnson said the Wendy's location has also become a Partner in Education to Conyers Middle School and held a fundraiser for the school at the grand re-opening.
"We want to become more connected to the community," he said.