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Covington business sells discounted tools, hardware

What A Deal owner Chuck Ozburn stands in front of a selection of ladders at his discount tool and hardware store.

What A Deal owner Chuck Ozburn stands in front of a selection of ladders at his discount tool and hardware store.

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What A Deal is housed in a warehouse at 5174 Washington Street in Covington.

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What A Deal staff includes, from left, owner Chuck Ozburn and employees Elizabeth Morris, Laura Calderon and David Manuel.

When Chuck Ozburn sold most of a tractor-trailer full of discounted tools and other work supplies within three days in December, he realized that in this economy a business like that might do well.

"I thought maybe Covington needs a true-blue liquidation close-out wholesale store to the public," Ozburn said.

A month later, he opened What A Deal in a family-owned warehouse on Washington Street in Covington. What A Deal sells tools and hardware that are overstock, returns, close-outs, liquidations, scratch-and-dents and seasonal items from major retail stores. Discounts run 40 to 60 percent off of retail price.

"I've always said if someone can spread their dollar, they should. This is a good way to get the best bang for their money," Ozburn said.

Name-brand tools, compressors, generators, blowers, chainsaws, lawnmowers, weedeaters, air tools, ratchet sets, appliances and pressure washers line the shelves and floors of What A Deal.

"My whole concept to this is high volume, low profit," Ozburn said.

Ozburn said business so far has been brisk.

"We've had record-breaking days. Everybody's looking for a good deal," Ozburn said.

The hub of Ozburn's business is in a warehouse in Lithonia where tractor-trailer loads of items come in from all over the country.

Ozburn, and his brother Danny Ozburn who also runs the business, test the goods to make sure they are in working order before they are sold.

Those items that What A Deal cannot accommodate due to space are sold wholesale to other outlets such as flea markets.

"The good thing about it is that every day we have something new," Ozburn said.

Ozburn operates What A Deal in a warehouse at 5174 Washington St. in Covington. His family ran Ozburn Auto Parts out of the building from the 1960s to the '80s, when it closed.

Ozburn then went on to operate several car washes in Atlanta and worked in the construction business. He decided to change course when the economy weakened and he got "bored."

Ozburn said he and his family have made business connections all over the country in the last several decades, which is a great advantage when it comes to acquiring the stock.

What A Deal offers layaways and exchanges. Ozburn said he learned from his father that one unhappy customer can lead to 1,000 unhappy customers.

"The customer is always right," Ozburn said.

What A Deal is open 10 a.m. to 6 p.m. Monday through Thursday, 9 a.m. to 6 p.m. Friday and Saturday and is closed on Sundays. For information about What A Deal, call Chuck Ozburn at 404-895-3884, or Danny Ozburn at 770-527-0424.