Holly Adams, owner of Holly's Cupcake Shop, displays some of the varieties of cupcakes she bakes from scratch each day.
Rocky road, peanut butter chip, key lime pie, Boston cream, chocolate turtle, Neopolitan -- no, they're not ice cream flavors, they're just a few of the cupcakes available at Holly's Cupcake Shop in Conyers.
Established in 2009, Holly's Cupcake Shop only sells one thing -- cupcakes, but that doesn't mean the options are limited. With over 30 varieties on the selection list, Holly's is all about giving customers choices.
"They like the idea of a cupcake because it's not one flavor, necessarily," said owner Holly Adams.
Adams bakes the cupcakes fresh daily and on any given day she has at least six standard flavors and six specialty flavors to choose from.
Standards include vanilla vanilla, vanilla chocolate, red velvet, hummingbird (vanilla cake baked with banana, pineapple and pecans topped with vanilla cream cheese frosting), chocolate chocolate and chocolate vanilla.
Specialty flavors run the gamut from black forest, strawberry lemonade, banana pudding and Samoas to mint chocolate, caramel apple, Snickerdoodle and coconut snowball.
Cupcakes come topped with big dollops of icing and some are accented with cherries, sprinkles, cinnamon sugar, nuts, caramel, marshmallows, chocolate sauce and toasted coconut.
"There's a minimum of 12 different flavors (each day) which appeals to everybody," said Adams who added that she sells both large standard cupcakes and mini-cupcakes.
Adams said that what sets her bakery apart from others is that she uses no premade mixtures for her cupcakes.
"We're scratch -- cake and icing," said Adams. "We don't start with a cake mix and we don't have bucket icing."
Holly's Cupcake Shop has two locations -- 1706 Suite D Highway 138, adjacent to Ruby Tuesday's in Conyers, and the recently opened Colony Square Food Court, 1197 Peachtree Street in Midtown Atlanta.
The baking, which starts about 4 a.m. daily, is done in the Conyers store.
"We bake every day and we have a wonderful staff," said Adams, who employs students from local high schools and colleges.
The store does a brisk business selling individual cupcakes ($2.75 a piece) but also stays busy filling orders for weddings, birthdays, showers, holiday parties, graduations and other special events. Adams said that having cupcakes at an event offers greater flexibility than cake because more flavors can be served. There is also less waste.
"I like having a product that makes people happy," she said. "It's a sophisticated little treat."
Adams got inspired to start her business during travels to other cities which have cupcake stores (such as the popular chain, Sprinkles). The goal is to expand into a bakery which offers more than cupcakes, she said.
"We've always been just cupcakes. We're looking to increase our product line in the test kitchen," said Adams.
Adams moved to Conyers six years ago when she married Jonathan Adams, a native of Conyers who is also part owner of the business. Prior to running the cupcake shop, she worked as an event planner for 10 years. She holds a bachelor's degree in hospitality from Georgia State University.
Holly's Cupcake Shop in Conyers is open Monday through Friday, 11 a.m. to 7 p.m. and Saturday, 11 a.m. to 4 p.m. The Midtown location is open Monday through Friday, 10:30 a.m. to 4 p.m.
For more information, visit www.hollyscupcakeshop.com or call Holly's in Conyers at 770-483-8110.