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College mulls name change

Photo by Howard Reed

Photo by Howard Reed

COVINGTON -- After 50 years, DeKalb Technical College is looking to make some big changes.

The institution recently announced that it is starting a rebranding initiative that likely will result in changing the name of the college, which has eight centers in four counties.

"DeKalb Tech has established a legacy of educational excellence since opening its doors in 1961, but times, the market and our educational footprint have expanded," said Cory Thompson, public relations and information director at DeKalb Tech. "It is time for that change to be reflected in our name."

When making the decision on a new name, DeKalb Tech will consider the feelings of the stakeholders, signify the college's growth and expansion into areas other than DeKalb County and identify and address emotional needs and concerns of the public, according to the college's project plan.

"Nearly five decades after being established, a reflective eye is turned to what is now known as DeKalb Technical College," said Dr. Robin Hoffman, President of DeKalb Technical College. "The community we now serve is infinitely more diverse in a myriad of ways. Our core mission of education remains the same, but the people and the counties we serve have changed dramatically. Now we are part of a statewide network of technical colleges, and our service delivery area has expanded to include not only DeKalb County, but Rockdale, Newton and Morgan counties as well."

In 1961, the college was established in DeKalb County under the name DeKalb Area Vocational School.

As part of the rebranding initiative, the college also is planning to redevelop its logo and school colors.

"But the dedication to education and economic development of our region will be steadfast," Thompson said.

The public is asked to provide input by suggesting name and logo ideas at www.dtcvision.com until the end of the month.

"We are exploring better ways to represent the changes that have and continue to take place in our institution and the communities we serve," Hoffman said. The college wants to "build on our local reputation to one of being a progressive leader in education on a national level."

Along the way, school officials also will bring in focus groups and hold peer meetings, develop a communication and transition plan and conduct research before implementing the changes. DeKalb Tech is partnering with marketing company Tillman-Allen-Greer for the re-branding effort.

DeKalb Technical College has more than 4,000 students enrolled in diploma or degree programs and more than 9,000 in adult education classes. Academic and rechnical programs at DeKalb Tech cover more than 100 different occupations.

For more information on the college, visit its website at www.dekalbtech.edu.