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Covington sets PEG ad rates

Photo by Howard Reed

Photo by Howard Reed

The City Council approved Monday night new advertising rates for its Public, Educational and Government, or PEG, channels on Charter Communications television.

Rates have previously been set for purchase of airtime for programs and rotating script announcements, but, "We have been approached about broadcasting 'spot' announcements, typically 30-second or 60-second ads that are pre-recorded with video and sound similar to the ads seen on commercial television," Utilities Director Bill Meecham said in a letter requesting the item be placed on the agenda. "These ads may be played on a specific schedule or included in the rotation with other announcements, depending upon the customer's needs and satisfactory interface with current (Charter Communications) TV operations, policies and bylaws."

The following ad rates were approved by the council:

* 30- second spot: $6 per day, to run a minimum of 10 times. Additional runs cost 50 cents each.

* 60-second spot: $9.50 per day, to run a minimum of 10 times. Additional runs cost 75 cents each.

"I think that's quite reasonable for the exposure," Mayor Kim Carter said of the rates.

Those who purchase the spots must have a professionally produced and edited spot in a format compatible with the city's facilities, Meecham said.

The council also agreed to set rental rates for three office spaces at the FBO building at Covington Municipal Airport. The Airport Authority had requested space free of charge, but since the city does not provide that for any other authority, the council did not agree.

However the request prompted an investigation into what rental rates should be for the facility. Airport Engineer Vincent Passariello proposed and the council agreed to charge $18 per square foot per year, including cable and Internet service, but not including telephone service. Office sizes vary from 180 to 255 square feet, putting rent at between $270 and $382.50 per month.