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Keep Georgia Beautiful celebrates 30th anniversary

Keep Georgia Beautiful unveiled a special recycling-themed license plate, new logo and identity/branding initiative yesterday in celebration of its 30th anniversary. The ceremony was held at the New World of Coca-Cola in Atlanta during Keep America Beautiful's Mid-year Affiliates Forum.

More than 200 leaders of environmental and community improvement organizations from Keep America Beautiful's national network of affiliates joined in the celebration, which was hosted by Coca-Cola Recycling and its President and CEO John Burgess, a Keep America Beautiful board member, as well as Coca-Cola Company and Coca-Cola Enterprises.

"We would not be celebrating Keep Georgia Beautiful's 30th anniversary if Keep America Beautiful had not approached Gov. George Busbee back in 1978 and suggested the establishment of the first Keep America Beautiful state affiliate," said Phil Foil, deputy commissioner of the Georgia Department of Community Affairs.

Keep Georgia Beautiful, housed in the Georgia Department of Community Affairs (DCA), is a public-private partnership, benefiting from the resources of citizens in government, the corporate world and community organizations. These connections aid in its mission to build and sustain community environmental activities and behaviors resulting in a more beautiful Georgia.

Keep Georgia Beautiful became the first Keep America Beautiful statewide affiliate as Georgia Clean and Beautiful in 1978. Keep America Beautiful has since expanded its Clean Community System into a national network of nearly 1,000 affiliates and participating organizations.

The Keep Georgia Beautiful Foundation, which supports the mission of Keep Georgia Beautiful and promotes private sector financial funding for environmental education, unveiled a special license plate in support of DCA's Away-from-Home recycling initiative. The new license plate will raise awareness of recycling and support the foundation's education programs.

The Recycle 4 Georgia License Plate order form can be downloaded from www.keepgeorgiabeautiful.org.

In addition, in celebration of Keep Georgia Beautiful's 30th anniversary, a new logo was created by GOTCHA Design, an Atlanta-based green design firm.

The Midyear Affiliates Forum, which took place from July 30-Aug. 1 at the Marriott Downtown Atlanta, was keynoted by the Honorable Shirley Franklin, mayor of Atlanta, who shared her vision for the long-term economic viability of Atlanta as a best in class sustainable city. In addition, the 2008 conference focused on an array of topics including how to conduct a waste audit in the workplace, building and implementing Keep America Beautiful's Cigarette Litter Prevention Program, rejuvenating the passion of public service and the benefits of green building.