Ad, Advertisment — Printed notice of something for sale paid for by the advertiser.
AP — Abbreviation for Associated Press, a wire service.
Art — Any photo, map graph or illustration.
Assignment — A story a reporter is detailed to cover.
Associated Press Stylebook — The standard reference source for reporters and editors on word usage, libel, numbers, titles, capitalization and commonly used words and phrases.
Balloon — A drawing, usually in a comic strip, which makes the words of a person in the picture appear to be coming directly from his mouth.
Banner — A headline in large letters running across the entire width of the first page.
Beat — A reporter's regular routine for covering news sources.
Body Copy — The main part of a story.
Bold Face — A heavy or dark type.
Box — Border around a story or photo.
Break — Initial news coverage of an event.
Broadsheet — A "standard" or large-sized newspaper. The measurements of broadsheet newspapers vary.
Budget — The lineup of news stories scheduled for the next day's newspaper.
Bullet — A large black dot used at the left edge of a column to mark each item in a series.
Byline — The name of the writer printed at the top of a story.
Caps — abbreviation for capital letters.
Caption — A title or explanatory phrase accompanying a picture. The larger type over a cutline.
Carrier — A person who delivers the newspaper to subscribers.
Circulation — The total number of copies of the newspaper distributed in one day.
City Desk — The area of the newsroom where local news events are covered.
Clip Art — A variety of art provided to newspapers on a subscription basis, for use in ads.
Clips — articles that have been cut out of the newspaper, short for clippings.
Classified Advertising — Advertising space usually purchased in small amounts by the public and published, by categories, in its own section of the newspaper.
Cold Type — Type that is produced photographically
Color — To add color to an ad to command attention and influences buying decisions.
Color Key — The negatives for the full color photo are made positive and put together to check to see if the colors match the original photo.
Column — The arrangement of horizontal lines of type in a news story; also, an article appearing regularly written by a particular writer or "columnist."
Column Inch — Space measurement - one column wide by one inch deep.
Columnist — A person who writes a regular column giving a personal opinion.
Compose — To set type or design pages.
Copy — All material for publication, whether written stories or pictures.
Copy Desk — Area of the newsroom where editing is done.
Copy Editor — The person who corrects or edits copy written by a reporter and writes headlines.
Copyright — An author's exclusive right of property for his works.
Correspondent — an out of town reporter.
Cover — To gather information and get facts for a story.
Credit Line — A line giving the source of a picture or art.
Crop — To eliminate portions of copy or photos by reducing the size.
Cut — To shorten newspaper copy; also means a newspaper photograph.
Cutline — The information below a picture or art, which describes it; also called a caption.
Dateline — The line at the beginning of a story giving the place and date of the reported incident.
Deadline — A time at which all copy for an edition must be submitted.
Dingbat — Any typographical devise used for ornamentation.
Display Advertising — Large, frequently illustrated advertisements usually purchased by retail stores, manufacturers, service companies; advertising other than classified ads.
Dummy — A diagram or layout of a newspaper page, showing the placement of stories, headlines, pictures and advertisements.
Ear — Either corner at the top of the front page (sometimes used for weather news or to call attention to a special feature).
Edition — The issue for one press run: home edition, state edition, final home edition, extra.
Editor — A person who directs the editorial policies; or a person who decides what news will go in the paper and where it will appear
Editorial — An article expressing the opinion of the newspaper regarding a certain subject.
Extra — A special edition of the newspaper, printed between regular editions, containing news too important to hold for the next regular edition.
Feature — A story in which the interest lies in some factor other than the news value, usually to entertain.
Filler — Short news or information items used to fill small spaces in the news columns.
Five W's — Who, what, when, where, why (sometimes "H" for how); the major questions answered in the lead of a well-written news story.
Flag — The newspaper's name on page one.
Folio — The number (s) of the page.
Follow-up — A story that adds more information to a story already printed.
Font — A complete assortment of type of one size and face.
Four-color — When a color photo is needed a slide is separated into the basic colors of red, yellow, blue and black.
Fourth Estate — A traditional name for the press, referring to it as the "fourth branch" of government; the term indicates the role and the importance of the free press in a democratic society.
Gutter — The margin between facing pages where the fold lies.
Hard News — Factual news stories without opinion.
Headline — An explanatory title over a newspaper article summarizing the main point for the reader.
Hot Type — old-style type made from molten lead.
Inserts — An advertisement that is printed apart from the regular press run, usually an independent printer, then "inserted" among the regular newspaper sections.
Inverted pyramid — A method of writing by placing parts of the story in descending order of importance.
Jump — To continue a story from one page to another.
Justify — To space out a line of type so that each line fits flush to the margin.
Kill — To strike out copy or take out type not to be printed.
Layout (also known as Makeup) — To position editorial, pictorial and advertising elements on a page to prepare it for the camera and printing.
Lead — The first few sentences or the first paragraph of a news story, containing the summary or the introduction to the story
Leading — The amount of space between lines.
Libel — Publication of material unjustly injurious to someone's reputation.
Logotype (logo) — A design bearing the name or trademark of a company or business.
Linotype — Old style machine used to produce hot type, one line at a time (no longer in use).
Make-up — To position editorial, pictorial and advertising elements on a page to prepare it for the camera and printing.
Managing Editor — The editor who directs the daily gathering, writing and editing of news and the placement of news in the paper; working for him or her are the city editor, the copy editor, etc.
Market — people the newspaper wants to attract with its news and advertising.
Masthead — The matter printed in every issue of a newspaper or journal, stating the title, ownership, management, subscription and other non-news features.
Morgue — An area in the building where back issues of the newspaper are kept.
National Advertising — Ads placed by agencies for clients that feature national or regional information.
Negative — A photographic image in which the values of the original copy are reversed, so that the dark areas appear light and vice versa.
Newsprint — The uncoated, machine-finished paper on which newspapers are printed.
Newsstand — A single copy account that sells the papers over the counter.
NIE, Newspapers in Education — Program that provides newspapers, curriculum and other services for the classroom.
Obituary (Obit) — A biography of a deceased person printed in the newspaper shortly after the death is announced.
Offset — A printing method in which the plate transfers the image to be printed onto an intermediate surface called a "Blanket", which then comes in direct contact with the paper.
Op-ed — A page opposite the editorial page, where opinions by guest writers are presented.
Pagination — The computerized process by which a newspaper is laid out, or paged.
Plagiarism — Passing off as one's own the ideas and words of another.
Plate — An aluminum sheet that the negative is transferred to so that it can be run on the press.Play — Emphasis given a story or page.
Press — Machine that prints the newspaper.
Press Run — Total number of copies printed.
Process Colors — Process of red, yellow and blue inks used separately or mixed.
Proof — A page on which newly set copy is reproduced to make possible the correction of errors.
Proofreader — One who reads proof pages and marks errors for corrections.
Publisher — The chief executive and often the owner of a newspaper.
Put the Paper to Bed — When the paper heads to press and newsroom has signed off all pages.
Quarterfold — Taking the standard size of the newspaper and folding into quarters, usually stitched and trimmed. Example: TV Guide
Rack — A metal stand that we sell papers from. These are placed in front of businesses, on street corners, etc.
Reels — Where the rolls of paper are mounted while running on the press.
Register — Marks Cross-hairs generally used to register one negative to the other for color registering.
Release — Advance information about a story given to the newspaper by the source of the news.
Reporter — A person who finds out facts about a story and then writes the story for the newspaper.
Review — An account of an artistic event, which offers a critical evaluation, the opinion of the writer.
Rewrite — (1) write a story again to improve it; (2) alter a story that appeared somewhere else; (3) or write a story from facts called in by a reporter.
Roll-end — What is left of a roll of paper when the press has completed its run. These are available for free to the public.
R.O.P. (Run-of-Paper) — Denotes advertising that appears within the newspaper itself.
Scoop — A story obtained before other newspapers or other media receive the information.
Single Copy — Sales of newspapers from a newsstand or rack; Papers sold one at a time.
Source — The supplier of information, such as a person, book, survey, etc.
Stringer — A part-time reporter or correspondent.
Syndicate — Association which buys and sells stories, features, columns, editorials, and other materials for newspaper use.
Syndicated Features: Material such as comics, advice columns, etc., supplied nationally to newspapers by news syndicates.
Tabloid — Taking the standard size of the newspaper and folding into half, usually stitched or stapled and trimmed.
Tube — A plastic receptacle with an open end for a carrier to deliver the paper.
Typo — Short for "typographical error," a mistake made during the production of a story.
UPI — Abbreviation for United Press International, a wire service.
VDT — Abbreviation for video display terminal.
Web Press — Machine used to print the newspaper. Paper is woven through the press to facilitate printing.
Wire Services — Newsgathering agencies such as AP and UPI that gather and distribute news to subscribing newspapers.